The genie is out of the bottle and you’re not going to put it back in.

A paraphrased quote from Pratik Thakar, the head of Generative AI at Coca Cola, from a Forbes article, referencing his discussion with the Hollywood Reporter.

Little did any one of us know in the IRL world of Instagram, Coca Cola was not just adapting to AI generative tools but full on embracing it in a huge partnership. In concert with Adobe, Coca Cola created a new concoction as one may say and the creation of what they collectively called Fission.

The irony here is that we ALL use Adobe or the likes for editing digital photos and videos.

The interest in this comes from the public backlash Coca Cola received from a chorus of nostalgic and practicing creatives in the industry in response to their new AI generated Christmas advertisement everyone is calling SLOP (a new derogatory term for AI work.). While I sense Mr. Thakar at Coca Cola was bullish in their pathway to push publish, marketing must have informed the execs and Thakar that this was a bad idea.

As for myself I had no marketing team to guide me and had little but my typical social media ignominious hubris guiding me to create an AI generated video from IRL photography as a matter of thunder-stoke ingenuity. I had no idea the deep division to AI adaptation but I knew of the drawback uses, such water energy and drying up of creatives livelihoods.

As I researched why Coca Cola is under ire; I had not realized like them, that I had created a brand of rope authenticity through my posts and reels, people believed in my work and saw it as world of real human generated art and a place to feel secure from AI. Which on the surface I am generating IRL rope photography through my own vision and artistry, one may call it Vission.

Instead my one time use of it was a-front to Scene reputation which was somehow magnified by my large presence on Instagram. Of course, I am one of the longest standing rope practitioners of our time that grew from the earliest internet days.

Innovation without strategy can easily backfire, regardless of the audience’s tech savviness. – Jeff Shermon, Top Marketing Agency

In retrospect this was my error and I vastly over-estimated the professionalism I am accustomed to IRL.

In my error I did not beta test my AI rope video adaptation with close confidants, except my collaborators. My post was not vetted in wording to ease my audience into it easily. I just write by stylistic prose in a frame of conscious stream of thought, just as I write now (of course having done some research to back up my blog).

Therein lies my need to recode my brain, I am a damn scientist by nature not a psychologist, so unlike Coca Cola I had not created a Blackfish AI division (yet) within my company.

Humm….Do I need a new division called Black-Fis(h)sion now?